Will My Whiskey Go Up in Value? A Guide to Investing in the Spirit

Will My Whiskey Go Up in Value? A Guide to Investing in the Spirit

As an experienced investor, I am often asked whether whiskey is a good investment. The short answer is yes – whiskey can appreciate in value over time, making it a potentially lucrative addition to any investment portfolio. However, as with any investment, there are risks and drawbacks that must be carefully considered before jumping in.

In this article, I’ll outline the basics of whiskey investing, examine historical trends in whiskey value, discuss the factors that can impact whiskey value, and highlight the risks and drawbacks of whiskey investing. By the end of this guide, you should have a better sense of whether investing in whiskey is right for you.

The Basics of Whiskey Investing

Whiskey investing involves buying bottles of whiskey with the intention of selling them at a later date for a profit. This is different from simply buying bottles to drink, as the goal is to purchase whiskies that are likely to appreciate in value over time. There are several factors that can impact whiskey value, including age, rarity, brand, and condition.

Historical Trends in Whiskey Value

There are numerous examples of rare or vintage whiskies that have appreciated significantly in value over time. For example, in 2018, a bottle of Macallan 1926 sold for a record-breaking $1.2 million at auction. Similarly, in 2019, a bottle of The Macallan 1946 sold for over $460,000 at auction.

There are several factors that contributed to these increases in value, including the rarity and age of the whiskies, the reputation of the distillery, and the condition of the bottles. However, it’s important to note that not all whiskies will appreciate in value to this extent. In fact, most whiskies will only appreciate in value modestly over time, making whiskey investing a relatively slow and steady investment strategy.

Factors That Can Impact Whiskey Value

There are several factors that can impact the value of a bottle of whiskey. The first is age – generally speaking, older whiskies are more valuable than younger whiskies, as they are rarer and often of higher quality. The second is rarity – whiskies that are produced in limited quantities or that are no longer being produced are more valuable than more common whiskies. The third is brand – whiskies from reputable and well-known distilleries are generally more valuable than whiskies from lesser-known distilleries. Finally, the condition of the bottle can also impact its value – bottles that are unopened, in good condition, and with intact labels are generally more valuable than bottles that have been opened or damaged.

Risks and Drawbacks of Whiskey Investing

While investing in whiskey can be lucrative, there are several risks and drawbacks that must be considered. First, there is the risk of fraud – counterfeit bottles of whiskey are common, and it can be difficult for even experienced investors to spot a fake. Second, there is the cost of storage and insurance – whiskey must be stored properly to maintain its value, which can be expensive. Finally, the market for whiskey can be unpredictable – while some whiskies may appreciate in value, others may not, making it difficult to predict which whiskies will be a good investment.


In conclusion, investing in whiskey can be a worthwhile addition to any investment portfolio, provided that the risks and drawbacks are carefully considered. While some whiskies may appreciate significantly in value over time, most will only appreciate modestly, making whiskey investing a slow and steady investment strategy. As with any investment, it’s important to do your research and seek the advice of experts before making any decisions.i

Related Posts

This website uses cookies to ensure you get the best experience on our website.

Are you over 21?

Sorry, We can not allow you in

By using this site you agree to the terms and conditions